Thursday, January 25, 2007

Hey, Coors: Next Time Prescreen for Drunk and Dateless

According to a new survey commissioned by Coors Light,

The Super Bowl is a bigger event than Valentine's Day for over 40% of adult males... Results also show that a large percentage (44 percent) of men put more time and energy into making Super Bowl plans than making Valentine’s Day plans.


First off, who's the marketing genius for Coors who came up with this idea?

"Hey, I know, let's do a survey that'll prove our key demographic would rather sit on their asses, slog down beers, and watch the Super Bowl then spend an evening with their girlfriends or wives. Then let's go public with the results a week before the Super Bowl so that all the women of America will have proof positive they're getting sloppy seconds and be totally belligerent on game day!"

Good job, Coors. You've proven most men would rather pound back brews and obsess over fantasy football and fake hooters than spend ten lousy minutes thinking about -

Wait.

Women of America, let's reread those stats.

If my high school arithmetic is right (though, as a Chicago public school graduate with ovaries, I admit I could be way off), six out of ten guys think Valentine's Day is as or more important than the Super Bowl.

Which mean Coors has proven something GLAAD has been trying to tell us for years:

60% of American males are gay.




1 comments:

Captain Caveman said...

No big surprise, that: all you need for the Super Bowl is beer, food, and a TV. No need to pick up a phone to make dinner reservations or go shopping for lingerie. Football friends are infinitely lower maintenance than girlfriends.

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